“Born as a photographer, Adi Krauss has orchestrated a space that employs different aesthetic languages in order to make us reflect upon the state of reality we live in, which is, in his eyes, a mix of consumerism and cultural appropriation. The core of his installation, entitled Biblical, is a series of trailers of a documentary, set in a call center that sells biblical Hebrew courses. Next to it, the artist took footage from one of the trailers, featuring flashing red light, and turn it into a work called The Sun. Alongside these two works, Krauss has created a concrete sculpture that transforms the most transient concept ever – that of end of the season sales – into the most durable object ever: concrete blocks. Closing this constellation of objects and ideas connected to each other is a series of photocollages the artist created through the “random cohabitation” of disparate images occurred on his screen.”
